Assignment4: Word Translation

Magic

Luxury

Love

Pure

Excite

Danger

Sorrow

Spicy

Fresh

Grow

Happy Meal

Here's my " Happy Meal " assignment. The target of happy meal is always for children from 5-12 years old but it's not only children who's gonna buy it. There are many of adult buy it as well because many of them are the collector of happy meal since they were young so they do continue on their collecting.

First of all let take a look at my design.



My design is inspired by Takashi Murakami, Japanese Designer and Artist, he is one of the famous in Asia and over the world and his famous artwork is Kaikai Kiki. It's cartoons that created by him and it looked so wonderful and lively. The reason that I should his work because our target is children. So, they love something that can attached their eyes, feeling and of course it has to make them WANT to buy it. In my opinion, Color and Cartoon always attached their eyes and feeling ... not only them but also adult.


Furthermore, Kaikai Kiki is based on sunflower designing. So, I think the meaning of sunflower is good and he also put the smile on it. It can tell that New Year has come and keep smiling to it. That's really mean Happy Meal and Happy New Year for me.

Anyways, if you take a look at my design, you will see that I really didn't put the word " Happy New Year " on it because Mc Donald never ever put any words that relate to the festival on thier Happy Meal. Everyone will know it automatically that it came out for the festival. So, I think it's not a good idea to break their trademark.



One more thing, it will not be " Happy Meal " without a toy. So, I will put Kaikai Kiki's pillow as a gift. Why ? Because I want to give something to customers that they can use it over a year.